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Item Details
| Title:
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THE MANAGER'S GUIDE TO DISTRIBUTION CHANNELS
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| By: |
Linda Gorchels, Edward Marien, Chuck West |
| Format: |
Hardback |
| List price:
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£37.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071428682 |
| ISBN 13: |
9780071428682 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2004 |
| Series: |
General Finance & Investing |
| Pages: |
320 |
| Description: |
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships. |
| Synopsis: |
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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