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Item Details
| Title:
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INTRODUCTION TO INFORMATION SYSTEMS
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| By: |
James A. O'Brien, George M. Marakas |
| Format: |
Hardback |
| List price:
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£143.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073402923 |
| ISBN 13: |
9780073402925 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2007 |
| Edition: |
14th Revised edition |
| Pages: |
592 |
| Description: |
Reflects the movement toward enterprise-wide business applications. This book focuses on teaching the general business manager how to use and manage IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to reengineering business processes, problem solving, and decision-making. |
| Synopsis: |
O'Brien's "Introduction to Information Systems, 14e", continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas joins as a co-author on this new edition. New real world case studies correspond with this curriculum shift. The text's focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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