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Item Details
| Title:
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BUSINESS ECONOMICS: A CONTEMPORARY APPROACH
A CONTEMPORARY APPROACH |
| By: |
Peter Earl, Tim Wakeley |
| Format: |
Paperback |
| List price:
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£64.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0077103920 |
| ISBN 13: |
9780077103927 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2004 |
| Edition: |
UK ed. |
| Pages: |
592 |
| Description: |
Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand. |
| Synopsis: |
Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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