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Item Details
| Title:
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PRINCIPLES OF SERVICES MARKETING
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| By: |
Adrian Palmer |
| Format: |
Paperback |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077116275 |
| ISBN 13: |
9780077116279 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2007 |
| Edition: |
5 Rev ed |
| Description: |
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development. |
| Returns: |
Returnable |
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