 |
|
|
Item Details
| Title:
|
INTEGRATING THE PACKAGING AND PRODUCT EXPERIENCE IN FOOD AND BEVERAGES
A ROAD-MAP TO CONSUMER SATISFACTION |
| By: |
Peter Burgess (Editor) |
| Format: |
Hardback |
| List price:
|
£86.00 |
| Our price: |
£77.40 |
| Discount: |
|
| You save:
|
£8.60 |
|
|
|
|
|
| ISBN 10: |
0081003560 |
| ISBN 13: |
9780081003565 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
4 April, 2016 |
| Series: |
Woodhead Publishing Series in Food Science, Technology and Nutrition |
| Pages: |
220 |
| Synopsis: |
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product. |
| Publication: |
UK |
| Imprint: |
Woodhead Publishing Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|