MUST-HAVE by Geoffrey Miller ( 9780099437925 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MUST-HAVE

By:

Geoffrey Miller

Format:

Paperback

List price:

£15.99

Our price:

£11.67

Discount:

27% off

You save:

£4.32

ISBN 10:

0099437929

ISBN 13:

9780099437925

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

VINTAGE PUBLISHING

Pub. date:

5 August, 2010

Pages:

384

Description:

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Synopsis:

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

Publication:

Imprint:

Vintage

Returns:

Returnable

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