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Item Details
| Title:
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THE PSYCHOLOGY OF MEDIA AND POLITICS
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| By: |
George Comstock, Erica Scharrer |
| Format: |
Hardback |
| List price:
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£58.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0121835529 |
| ISBN 13: |
9780121835521 |
| Publisher: |
ELSEVIER SCIENCE PUBLISHING CO INC |
| Pub. date: |
14 April, 2005 |
| Pages: |
328 |
| Description: |
Discusses why people discount their own opinions, how media shapes the news, when this drives political decision making, and what the effect is on the future of society. This book demonstrates the ways in which the media both constrain and facilitate democratic participation. It discusses such issues as political advertising, polls, and debates. |
| Synopsis: |
Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: How powerful are the media in shaping political beliefs/judgment?How has this power changed in recent years?How does media influence voting behavior?To what extent do media opinions affect political decision making? |
| Publication: |
US |
| Imprint: |
Academic Press Inc |
| Returns: |
Non-returnable |
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