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Item Details
| Title:
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COMMERCIAL DATA MINING
PROCESSING, ANALYSIS AND MODELING FOR PREDICTIVE ANALYTICS PROJECTS |
| By: |
David Nettleton |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0124166024 |
| ISBN 13: |
9780124166028 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Series: |
The Savvy Manager's Guides |
| Pages: |
304 |
| Description: |
Helps you learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. This book guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. |
| Synopsis: |
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. |
| Illustrations: |
Illustrated; Illustrations, unspecified |
| Publication: |
US |
| Imprint: |
Morgan Kaufmann Publishers In |
| Returns: |
Returnable |
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