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Item Details
| Title:
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EFFECTIVE PUBLIC RELATIONS
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| By: |
Scott M. Cutlip |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130254452 |
| ISBN 13: |
9780130254450 |
| Publisher: |
PEARSON HIGHER EDUCATION |
| Pub. date: |
1 July, 1999 |
| Edition: |
8 International ed |
| Series: |
Prentice Hall international editions |
| Pages: |
592 |
| Description: |
Presents a summary of public relations concepts, theory, principles, history, management, and practices. This book is intended for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. |
| Illustrations: |
facsimiles, , portraits |
| Returns: |
Returnable |
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