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Item Details
| Title:
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RETAIL MANAGEMENT
A STRATEGIC APPROACH |
| By: |
Barry Berman, Joel R. Evans |
| Format: |
Hardback |
| List price:
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£145.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132720825 |
| ISBN 13: |
9780132720823 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
10 July, 2012 |
| Edition: |
12th Revised edition |
| Pages: |
624 |
| Synopsis: |
The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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