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Item Details
| Title:
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ESSENCE INTERNATIONAL BUSINESS
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| By: |
Michael C. McDermott, Jim Taggart |
| Format: |
Paperback |
| List price:
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£75.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132880776 |
| ISBN 13: |
9780132880770 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 April, 1993 |
| Pages: |
240 |
| Description: |
Provides a broad but economical coverage of the key aspects of international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon. |
| Synopsis: |
A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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