BASIC MARKETING RESEARCH WITH EXCEL by Alvin C. Burns, Ronald F. Bush ( 9780135078228 )

Item Details

Title:

BASIC MARKETING RESEARCH WITH EXCEL

By:

Alvin C. Burns, Ronald F. Bush

Format:

Paperback

List price:

£220.99

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£214.36

Discount:

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£6.63

ISBN 10:

0135078229

ISBN 13:

9780135078228

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Publisher:

PEARSON EDUCATION (US)

Pub. date:

3 January, 2011

Edition:

United States ed of 3rd revised ed

Pages:

416

Description:

For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Synopsis:

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.

Illustrations:

Illustrations

Publication:

Imprint:

Prentice Hall

Returns:

Returnable

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