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Title: THE IDEA FACTORY
BELL LABS AND THE GREAT AGE OF AMERICAN INNOVATION
By: Jon Gertner
Format: Paperback

List price: £9.99
Our price: £7.29
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27% off
You save: £2.70
ISBN 10: 0143122797
ISBN 13: 9780143122791
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 520 available
Publisher: PENGUIN BOOKS LTD
Pub. date: 26 February, 2013
Pages: 432
Description: Traces the origins of some of the twentieth century's important inventions. This title tells the story about the life and work of a small group of eccentric men - Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker - who spent their careers at Bell Labs.
Synopsis: From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs.In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs.Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Publication: UK
Imprint: Penguin Books Ltd
Returns: Returnable

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