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Item Details
| Title:
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SPORT MARKETING
A CANADIAN PERSPECTIVE |
| By: |
Benoit Seguin, Norm O'Reilly |
| Format: |
Paperback |
| List price:
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£64.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0176104585 |
| ISBN 13: |
9780176104580 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
12 December, 2007 |
| Pages: |
412 |
| Description: |
Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This edition illustrates the basic principles with case studies, drawn from Canadian experience and offers sport marketing students with a tool-box of useful tactics, frameworks, and models. |
| Synopsis: |
Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing. |
| Publication: |
UK |
| Imprint: |
Nelson Canada |
| Returns: |
Returnable |
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