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Item Details
Title: WHEN FIRMS CHANGE DIRECTION
By: Anne Sigismund Huff, James Oran Huff, Pamela Barr
Format: Hardback

List price: £41.49
Our price: £36.30
Discount:
12.5% off
You save: £5.19
ISBN 10: 0195136438
ISBN 13: 9780195136432
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 1 December, 2000
Pages: 280
Description: The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.
Synopsis: Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
Illustrations: numerous line figures
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
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