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Item Details
| Title:
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E-BUSINESS
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| By: |
Parag Kulkarni, Sunita Jahirabadkar, Pradip Chande |
| Format: |
Paperback |
| List price:
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£19.99 |
| Our price: |
£17.49 |
| Discount: |
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| You save:
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£2.50 |
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| ISBN 10: |
0198069847 |
| ISBN 13: |
9780198069843 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
OUP INDIA |
| Pub. date: |
18 July, 2013 |
| Pages: |
512 |
| Description: |
E-business is a comprehensive textbook specially designed for management students that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, and case studies. |
| Synopsis: |
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners. |
| Publication: |
India |
| Imprint: |
OUP India |
| Returns: |
Returnable |
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