STRATEGIC REFRAMING by Rafael Ramirez, Angela Wilkinson ( 9780198745693 )

Item Details

Title:

STRATEGIC REFRAMING
THE OXFORD SCENARIO PLANNING APPROACH

By:

Rafael Ramirez, Angela Wilkinson

Format:

Hardback

List price:

£77.00

Our price:

£67.38

Discount:

12.5% off

You save:

£9.62

ISBN 10:

0198745699

ISBN 13:

9780198745693

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

OXFORD UNIVERSITY PRESS

Pub. date:

14 March, 2016

Pages:

288

Description:

This bookprovides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.

Synopsis:

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

Publication:

Imprint:

Oxford University Press

Returns:

Returnable

Some other items by this author:

A WITCH CALLED HAZEL (HB)

AGENTS OF CHANGE (HB)

AGENTS OF CHANGE (PB)

BUSINESS PLANNING FOR TURBULENT TIMES