| Title:
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BUSINESS STRATEGY
AN INTRODUCTION |
| By: |
David Campbell, David Edgar, George Stonehouse |
| Format: |
Paperback |
| List price:
|
£69.99 |
| Our price: |
£66.49 |
| Discount: |
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| You save:
|
£3.50 |
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| ISBN 10: |
023021858X |
| ISBN 13: |
9780230218581 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 3 available |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 April, 2011 |
| Edition: |
3rd ed. 2011 |
| Pages: |
392 |
| Description: |
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. |
| Synopsis: |
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. |
| Illustrations: |
392 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |