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Item Details
| Title:
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MAKE POVERTY HISTORY
POLITICAL COMMUNICATION IN ACTION |
| By: |
Nicolas Sireau |
| Format: |
Electronic book text |
| List price:
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£64.63 |
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| ISBN 10: |
0230233635 |
| ISBN 13: |
9780230233638 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
27 November, 2008 |
| Description: |
An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications. |
| Synopsis: |
Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understood by the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audience reactions. The book ends by looking at the campaign's troubled relationship with celebrities. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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