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Item Details
| Title:
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DESIGNING FOR GROWTH
A DESIGN THINKING TOOL KIT FOR MANAGERS |
| By: |
Jeanne Liedtka, Tim Ogilvie |
| Format: |
Hardback |
| List price:
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£25.00 |
| Our price: |
£20.00 |
| Discount: |
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| You save:
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£5.00 |
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| ISBN 10: |
0231158386 |
| ISBN 13: |
9780231158381 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
COLUMBIA UNIVERSITY PRESS |
| Pub. date: |
21 June, 2011 |
| Series: |
Columbia Business School Publishing |
| Pages: |
248 |
| Description: |
Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. |
| Synopsis: |
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
| Publication: |
US |
| Imprint: |
Columbia University Press |
| Returns: |
Returnable |
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