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Item Details
Title: SHAREWORTHY
ADVERTISING THAT CREATES POWERFUL CONNECTIONS THROUGH STORYTELLING
By: Robin Landa

List price: £30.00
Our price: £24.00
Discount:
20% off
You save: £6.00
ISBN 10: 023120826X
ISBN 13: 9780231208260
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: COLUMBIA UNIVERSITY PRESS
Pub. date: 9 July, 2024
Pages: 264
Description: Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
Illustrations: 60 figures
Returns: Returnable
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