 |
|
|
Item Details
| Title:
|
TRACTION
HOW ANY STARTUP CAN ACHIEVE EXPLOSIVE CUSTOMER GROWTH |
| By: |
Gabriel Weinberg, Justin Mares |
| Format: |
Paperback |
| List price:
|
£16.99 |
| Our price: |
£12.40 |
| Discount: |
|
| You save:
|
£4.59 |
|
|
|
|
|
| ISBN 10: |
0241242533 |
| ISBN 13: |
9780241242537 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
|
| Stock: |
Currently 28 available |
| Publisher: |
PENGUIN BOOKS LTD |
| Pub. date: |
29 October, 2015 |
| Pages: |
240 |
| Description: |
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business. |
| Synopsis: |
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin |
| Publication: |
UK |
| Imprint: |
Portfolio Penguin |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|