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Item Details
Title:
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VIDEO RHETORICS
TELEVISED ADVERTISING IN AMERICAN POLITICS |
By: |
John Nelson, G. R. Boynton |
Format: |
Paperback |

List price:
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£27.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0252066480 |
ISBN 13: |
9780252066481 |
Publisher: |
UNIVERSITY OF ILLINOIS PRESS |
Pub. date: |
30 June, 1997 |
Pages: |
296 |
Description: |
Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis. |
Synopsis: |
How to better understand political ads (telespots) by attuning ourselves to their video rhetoric |
Publication: |
US |
Imprint: |
University of Illinois Press |
Returns: |
Returnable |
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