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Item Details
Title: SPORT 2.0
TRANSFORMING SPORTS FOR A DIGITAL WORLD
By: Andy Miah
Format: Hardback

List price: £29.00
Our price: £23.20
Discount:
20% off
You save: £5.80
ISBN 10: 0262035472
ISBN 13: 9780262035477
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 1item in stock
Publisher: MIT PRESS LTD
Pub. date: 10 February, 2017
Series: Sport 2.0
Pages: 288
Synopsis: Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing -- e-sports -- challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Reader Age: From 18 years
Illustrations: 1 b&w illus.
Publication: US
Imprint: MIT Press
Returns: Returnable
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