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Item Details
| Title:
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THE CENTRE BRAIN
UNLEASHING YOUR PERSUASIVE POWER |
| By: |
Steve Adams |
| Format: |
Paperback |
| List price:
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£10.99 |
| Our price: |
£8.02 |
| Discount: |
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| You save:
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£2.97 |
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| ISBN 10: |
0281077908 |
| ISBN 13: |
9780281077908 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 7 available |
| Publisher: |
SPCK PUBLISHING |
| Pub. date: |
20 July, 2017 |
| Pages: |
172 |
| Description: |
A dynamic, popular-level book that invites readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts. |
| Synopsis: |
When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action. |
| Publication: |
UK |
| Imprint: |
SPCK Publishing |
| Returns: |
Returnable |
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