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Item Details
| Title:
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CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS
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| By: |
Shay Sayre |
| Format: |
Paperback |
| List price:
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£65.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324321473 |
| ISBN 13: |
9780324321470 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
28 September, 2004 |
| Edition: |
3rd edition |
| Pages: |
160 |
| Synopsis: |
CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS will help you prepare and present a professional campaign in conjunction with your advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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