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Item Details
Title: UNLOCKING MARKETING
By: David Needham
Format: Paperback

List price: £28.99
Our price: £25.37
Discount:
12.5% off
You save: £3.62
ISBN 10: 0340992263
ISBN 13: 9780340992265
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 August, 2011
Pages: 352
Description: A practical and affordable text on marketing for business students
Synopsis: The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. Each title in the series provides: - Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages - Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge - Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification - Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness - A cost-effective way to prepare for your studies.
Publication: UK
Imprint: Hodder Education
Returns: Returnable
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