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Item Details
Title: CONSUMER PACKAGING STRATEGY
LOCALISATION IN ASIAN MARKETS
By: Huda Khan
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0367430363
ISBN 13: 9780367430368
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 August, 2022
Series: Routledge Advances in Management and Business Studies
Pages: 184
Description: This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Returns: Returnable
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