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Item Details
| Title:
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DYNAMICS OF INFLUENCER MARKETING
A MULTIDISCIPLINARY APPROACH |
| Format: |
Paperback / softback |
| List price:
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£39.99 |
| Our price: |
£35.99 |
| Discount: |
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| You save:
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£4.00 |
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| ISBN 10: |
0367680912 |
| ISBN 13: |
9780367680916 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
27 May, 2024 |
| Series: |
Routledge Studies in Marketing |
| Pages: |
210 |
| Description: |
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. |
| Illustrations: |
4 Tables, black and white; 4 Line drawings, black and white; 5 Halftones, black and white; 9 Illustrations, black and white |
| Returns: |
Returnable |
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