LIVING ROOM WARS by Ien Ang ( 9780415128001 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

LIVING ROOM WARS
RETHINKING MEDIA AUDIENCES

By:

Ien Ang

Format:

Hardback

List price:

£135.00

Our price:

£121.50

Discount:

10% off

You save:

£13.50

ISBN 10:

0415128005

ISBN 13:

9780415128001

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

7 December, 1995

Pages:

220

Description:

This brings together Ien Ang's recent writings on television audiences and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist.

Synopsis:

Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a 'politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

CHINATOWN UNBOUND

CHINATOWN UNBOUND (HB)

CULTURAL DIPLOMACY: BEYOND THE NATIONAL INTEREST? (HB)

CULTURAL STUDIES