THE HISTORY OF MITSUBISHI CORPORATION IN LONDON by Pernille Rudlin ( 9780415228725 )

Item Details

Title:

THE HISTORY OF MITSUBISHI CORPORATION IN LONDON

By:

Pernille Rudlin

Format:

Hardback

List price:

£145.00

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£130.50

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10% off

You save:

£14.50

ISBN 10:

0415228727

ISBN 13:

9780415228725

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

6 April, 2000

Series:

Routledge Advances in Asia-Pacific Business No.10

Pages:

258

Description:

Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain.

Synopsis:

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

Illustrations:

Illustrations

Publication:

Imprint:

Routledge

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Returnable

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