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Item Details
Title:
INTRODUCING SOCIAL SEMIOTICS
AN INTRODUCTORY TEXTBOOK
By:
Theo Van Leeuwen
Format:
Paperback
List price:
£37.99
Our price:
£34.19
Discount:
10
% off
You save:
£3.80
ISBN 10:
0415249449
ISBN 13:
9780415249447
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
3
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
13 December, 2004
Pages:
320
Description:
This text makes concrete the complexities of meaning-making and is useful reading for anyone interested in how communication works.
Synopsis:
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Illustrations:
25 black & white tables
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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