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Item Details
| Title:
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ADVERTISING MYTHS
THE STRANGE HALF-LIVES OF IMAGES AND COMMODITIES |
| By: |
Anne Cronin |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
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| You save:
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£14.50 |
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| ISBN 10: |
0415281733 |
| ISBN 13: |
9780415281737 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 October, 2003 |
| Pages: |
168 |
| Description: |
Advertising is often portrayed as corrupting a mythically pure relationship between people and things. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. |
| Synopsis: |
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption. |
| Illustrations: |
1 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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