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Item Details
Title: SPORT, CULTURE AND ADVERTISING
IDENTITIES, COMMODITIES AND THE POLITICS OF REPRESENTATION
By: Steven J. Jackson (Editor), David L. Andrews (Editor)
Format: Paperback

List price: £54.99
Our price: £53.34
Discount:
3% off
You save: £1.65
ISBN 10: 0415339928
ISBN 13: 9780415339926
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 25 November, 2004
Pages: 288
Description: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.
Synopsis: Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Publication: UK
Imprint: Routledge
Returns: Returnable
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