GENDER AND ENTREPRENEURSHIP by Attila Bruni, Silvia Gherardi, Barbara Poggio ( 9780415352284 )

Item Details

Title:

GENDER AND ENTREPRENEURSHIP
AN ETHNOGRAPHIC APPROACH

By:

Attila Bruni, Silvia Gherardi, Barbara Poggio

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

You save:

£14.50

ISBN 10:

0415352282

ISBN 13:

9780415352284

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

16 December, 2004

Series:

Routledge Studies in Management, Organizations and Society

Pages:

240

Description:

This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation.

Synopsis:

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies: A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

DESIGNING TECHNOLOGY, WORK, ORGANIZATIONS AND VICE VERSA (HB)

DESIGNING WORK, TECHNOLOGY, ORGANIZATION (PB)

GENDER AND ENTREPRENEURSHIP