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Item Details
| Title:
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MEDIA, TELECOMMUNICATIONS AND BUSINESS STRATEGY
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| By: |
Richard A. Gershon |
| Format: |
Paperback |
| List price:
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£73.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415517656 |
| ISBN 13: |
9780415517652 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 June, 2013 |
| Edition: |
2nd Revised edition |
| Pages: |
456 |
| Description: |
Revision of: Telecommunications management / Richard A. Gershon. Mahwah, N.J.: Lawrence Erlbaum Associates, 2001. |
| Synopsis: |
With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. |
| Illustrations: |
74 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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