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Item Details
Title: INDIA'S MIDDLE CLASS
NEW FORMS OF URBAN LEISURE, CONSUMPTION AND PROSPERITY
By: Christiane Brosius
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 041554453X
ISBN 13: 9780415544535
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 November, 2009
Series: Cities and the Urban Imperative
Pages: 404
Description: An ethnographic study that examines the complexities of lifestyles of the upwardly mobile middle classes in India in the new millennium. It reveals an original theory on cosmopolitan Indianness and urbanisation in the age of globalisation.
Synopsis: This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India. Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site - the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism. The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.
Illustrations: Illustrations
Publication: UK
Imprint: Routledge India
Returns: Returnable
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