NEW ENTERPRISES by Sue Birley ( 9780415858366 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

NEW ENTERPRISES
A START-UP CASE BOOK

By:

Sue Birley

Format:

Hardback

List price:

£155.00

Our price:

£139.50

Discount:

10% off

You save:

£15.50

ISBN 10:

0415858364

ISBN 13:

9780415858366

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

12 April, 2013

Series:

Routledge Revivals

Pages:

220

Synopsis:

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

ENTREPRENEURSHIP IN A GLOBAL CONTEXT