| Title:
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CORPORATE SOCIAL RESPONSIBILITY AND ALCOHOL
THE NEED AND POTENTIAL FOR PARTNERSHIP |
| By: |
Marcus Grant (Editor), Joyce O'Connor (Editor) |
| Format: |
Hardback |
| List price:
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£51.99 |
| Our price: |
£46.79 |
| Discount: |
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£5.20 |
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| ISBN 10: |
0415949483 |
| ISBN 13: |
9780415949484 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 June, 2005 |
| Series: |
ICAP Series on Alcohol in Society |
| Pages: |
240 |
| Description: |
This book considers the ethics of policies and practices of corporate business at home and abroad with a focus on the alcoholic beverage trade. |
| Synopsis: |
Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society. |
| Illustrations: |
4 black & white illustrations, 6 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |