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Item Details
| Title:
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SOCIAL COMMUNICATION IN ADVERTISING
CONSUMPTION IN THE MEDIATED MARKETPLACE |
| By: |
William Leiss, Stephen Kline, Sut Jhally |
| Format: |
Paperback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415966760 |
| ISBN 13: |
9780415966764 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 October, 2005 |
| Edition: |
3rd Revised edition |
| Pages: |
696 |
| Description: |
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. |
| Synopsis: |
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice |
| Illustrations: |
101 black & white illustrations, 17 black & white tables, 85 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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