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Item Details
| Title:
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SELLING THE INVISIBLE
A FIELD GUIDE TO MODERN MARKETING |
| By: |
Harry Beckwith |
| Format: |
Paperback |
| List price:
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£15.99 |
| Our price: |
£11.67 |
| Discount: |
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| You save:
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£4.32 |
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| ISBN 10: |
0446672319 |
| ISBN 13: |
9780446672313 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 6 available |
| Publisher: |
LITTLE, BROWN & COMPANY |
| Pub. date: |
20 March, 2012 |
| Pages: |
256 |
| Description: |
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products. |
| Synopsis: |
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees |
| Publication: |
US |
| Imprint: |
Business Plus |
| Returns: |
Returnable |
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