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Item Details
| Title:
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THE 5 PATHS TO PERSUASION
THE ART OF SELLING YOUR MESSAGE |
| By: |
Robert B. Miller, Gary A. Williams |
| Format: |
Paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0446695904 |
| ISBN 13: |
9780446695909 |
| Publisher: |
LITTLE, BROWN & COMPANY |
| Pub. date: |
1 September, 2005 |
| Pages: |
256 |
| Description: |
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of this book, which shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. |
| Synopsis: |
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation. |
| Illustrations: |
charts |
| Publication: |
US |
| Imprint: |
Warner Books |
| Returns: |
Non-returnable |
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