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Item Details
Title: GAME-CHANGING STRATEGIES
HOW TO CREATE NEW MARKET SPACE IN ESTABLISHED INDUSTRIES BY BREAKING THE RULES
By: Constantinos C. Markides
Format: Hardback

List price: £25.00
Our price: £22.50
Discount:
10% off
You save: £2.50
ISBN 10: 0470276878
ISBN 13: 9780470276877
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 6 June, 2008
Series: J-B US Non-Franchise Leadership
Pages: 256
Description: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.
Synopsis: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Illustrations: Illustrations
Publication: UK
Imprint: Jossey Bass Wiley
Returns: Returnable
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