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Item Details
| Title:
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BRAND ATLAS
BRANDING INTELLIGENCE MADE VISIBLE |
| By: |
Alina Wheeler, Joel Katz |
| Format: |
Hardback |
| List price:
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£24.95 |
| Our price: |
£22.46 |
| Discount: |
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| You save:
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£2.49 |
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| ISBN 10: |
0470433426 |
| ISBN 13: |
9780470433423 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 3 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
29 March, 2011 |
| Pages: |
144 |
| Description: |
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. |
| Synopsis: |
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managersProvides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategyContains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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