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Item Details
| Title:
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INTRODUCTION TO GRAPHIC DESIGN METHODOLOGIES AND PROCESSES
UNDERSTANDING THEORY AND APPLICATION |
| By: |
John Bowers |
| Format: |
Paperback |
| List price:
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£45.95 |
| Our price: |
£41.36 |
| Discount: |
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| You save:
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£4.59 |
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| ISBN 10: |
0470504358 |
| ISBN 13: |
9780470504352 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
25 January, 2011 |
| Pages: |
144 |
| Description: |
Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. |
| Synopsis: |
Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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