WHEN THE HEADLINE IS YOU by Jeff Ansell, Jeffrey Leeson ( 9780470543948 )

Item Details

Title:

WHEN THE HEADLINE IS YOU
AN INSIDER'S GUIDE TO HANDLING THE MEDIA

By:

Jeff Ansell, Jeffrey Leeson

Format:

Hardback

List price:

£22.99

Our price:

£16.78

Discount:

27% off

You save:

£6.21

ISBN 10:

0470543949

ISBN 13:

9780470543948

Availability:

Usually dispatched within 1-2 days.

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Stock:

Currently 2 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

1 October, 2010

Series:

J-B International Association of Business Communicators

Pages:

256

Description:

Synopsis:

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is madeComplete guidelines to creating compelling messagesSpecific messaging formulae for building trust when the news is badStep-by-step strategies for managing hostile or relentless questionsInsider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

Some other items by this author:

LEADING A LEARNING REVOLUTION (HB)

WHEN THE HEADLINE IS YOU