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Item Details
| Title:
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RELATIONSHIP MARKETING
DIALOGUE AND NETWORKS IN THE E-COMMERCE ERA |
| By: |
Richard J. Varey |
| Format: |
Paperback |
| List price:
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£32.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470843411 |
| ISBN 13: |
9780470843413 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
4 October, 2002 |
| Pages: |
240 |
| Description: |
Explores the concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. This book also explores the concept in theory and practice for use in the e-commerce era. |
| Synopsis: |
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. "Relationship Marketing" explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Non-returnable |
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