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Item Details
| Title:
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CUSTOMERS ARE PEOPLE
THE HUMAN TOUCH |
| By: |
John McKean |
| Format: |
Hardback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470848898 |
| ISBN 13: |
9780470848890 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
29 October, 2002 |
| Pages: |
324 |
| Description: |
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. |
| Synopsis: |
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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