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Item Details
Title: THE FUTURE OF THE MULTINATIONAL COMPANY
By: Julian Birkinshaw (Editor), Sumantra Ghoshal (Editor), Constantinos C. Markides (Editor)
Format: Hardback

List price: £41.99
Our price: £37.79
Discount:
10% off
You save: £4.20
ISBN 10: 0470850655
ISBN 13: 9780470850657
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 24 June, 2003
Pages: 282
Description: Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.
Synopsis: Recent Events --from September 11, to the anti--globalization protests to the collapse of the high--tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. * Brings together the leading authorities in the field of global / international busi--ness. * Accademically rigourous but accessible ai...* Addresses a topic of concern to practitioners and academics alike
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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