| Title:
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THE FUTURE OF THE MULTINATIONAL COMPANY
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| By: |
Julian Birkinshaw (Editor), Sumantra Ghoshal (Editor), Constantinos C. Markides (Editor) |
| Format: |
Hardback |
| List price:
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£41.99 |
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| ISBN 10: |
0470850655 |
| ISBN 13: |
9780470850657 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
24 June, 2003 |
| Pages: |
282 |
| Description: |
Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy. |
| Synopsis: |
Recent Events --from September 11, to the anti--globalization protests to the collapse of the high--tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. * Brings together the leading authorities in the field of global / international busi--ness. * Accademically rigourous but accessible ai...* Addresses a topic of concern to practitioners and academics alike |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |