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Item Details
| Title:
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BUSINESS ANALYTICS FOR SALES AND MARKETING MANAGERS
HOW TO COMPETE IN THE INFORMATION AGE |
| By: |
Gert H. N. Laursen |
| Format: |
Hardback |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470912863 |
| ISBN 13: |
9780470912867 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
5 April, 2011 |
| Series: |
Wiley and SAS Business Series |
| Pages: |
256 |
| Description: |
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. |
| Synopsis: |
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. * How to align information management with company strategy * Examines how to get, grow, and retain valuable customers * Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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