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Item Details
Title: BUSINESS ANALYTICS FOR SALES AND MARKETING MANAGERS
HOW TO COMPETE IN THE INFORMATION AGE
By: Gert H. N. Laursen
Format: Hardback

List price: £39.99


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ISBN 10: 0470912863
ISBN 13: 9780470912867
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 5 April, 2011
Series: Wiley and SAS Business Series
Pages: 256
Description: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.
Synopsis: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. * How to align information management with company strategy * Examines how to get, grow, and retain valuable customers * Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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